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The Shnuggle baby bath has joined premium brands iCandy and Aquafresh as a proud winner of the 2014 Red Dot design award.

Forty design experts from around the world judged the Shnuggle bath to be innovative and beautiful. The bath is at the cutting edge of design with its iconic curves, specially created baby-safe material, and attention to detail.

International nursery category winners of this year's Red Dot design award include Stokke, Joie and BMW’s baby car seat.

As parents to three young children, Northern Ireland-based Shnuggle founders Adam and Sinead Murphy knew what a baby bath should do: keep baby warm, safe and upright. They created a soft foam material that insulates the water. The bath is textured inside to ensure the baby is stable, and outside to allow for easy grip.

Adam Murphy, Shnuggle co-founder and managing director, said: “We’re so proud to have received the Red Dot design award. We spent a lot of time ensuring that the bath met our strict design criteria: modern, beautiful, innovative and practical.”

“The Shnuggle bath has been designed with baby and parent firmly in mind. We have been bathing our youngest daughter in a Shnuggle bath since she was just a few weeks old, so we have first-hand experience of how a well-designed product can help to relax babies.”

The Shnuggle bath’s innovative design features place it in the top league of design. The supportive ‘Bum Bump’ and sloping back supports babies from birth up to six months. The bath weighs just 400g, so can be carried easily while filled with water.

The Shnuggle bath comes in a range of colours, ensuring that it stands out from traditional plastic white baby baths. It is available for purchase from

Red Dot initiator and CEO Prof. Dr. Peter Zec said: “The importance of a competition is defined only by its credibility. Clear criteria for granting awards, jury members with integrity as well as excellent framework conditions for product presentation are the characteristics of the Red Dot. With the great reliability that these factors ensure, our award has been uncovering design excellence in all conceivable product areas for a period of almost 60 years now.”      

Shnuggle have been supported by the Invest NI R&D Program. The company have designed an award-winning Moses basket which sells throughout the UK, ROI and Europe.

Shnuggle have been a familiar member of the nursery scene since the launch of the award-winning Moses basket which sells throughout the UK, ROI and Europe. The brand is known for its baby products that are innovative, beautiful, and practical.