In a move highlighting the growing popularity of video blogging (‘vlogging’), an unheralded Belfast start-up is supplying video creators around the globe with a free digital tool which allows them to add clickable products, people, place and music tags within their videos.
Despite being founded only last year, Taggled has signed a deal with
Nasdaq-listed Wix that enables customers of one of the world’s leading
website builders to use their pioneering service.
By adding clickable tags onto videos, Taggled makes a video more
engaging for viewers as well as offering them the chance to buy items
direct from the video – with the video creator earning a commission as a
“I'm absolutely delighted that Wix now have a Taggled
app on their platform,” said Taggled founder Ian Scott. “To be among
apps like Ebay, Facebook and YouTube is big news for our team and I'm
immensely proud of our achievement.”
"Up until now, there’s been no way to offer viewers a way to interact
with videos and allow them to dig deeper into what they're seeing.”
“Vlogging is one of the Internet's boom industries.
While make-up and beauty videos are the most popular areas, Taggled is
increasingly being used by businesses who want to make their videos
shoppable. Our research has shown that by providing interactive and
clickable video, audience engagement is up to 20 times higher compared
with regular videos.”
“And there's more good news to come - we're currently in
the process of finalising other exciting partnerships which we look
forward to announcing soon.”
“Taggled demonstrates the wide variety of amazing and useful curated
apps being added to the Wix App Market. At present, Taggled represents a
unique offering for Wix users as it’s the only app that enables
clickable product tags within video,” said Eric Mason, Director of Communications, US with Wix.
“Video interactivity is hot and on the very cutting edge
of sophisticated marketing and sales efforts by big companies. With the
launch of Taggled Wix users, small businesses and entrepreneurs have at
their finger-tips these same powerful video capabilities but without
the need for coding and technical skills.”