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Adoreboard and Facebook to power Press Association General Election Coverage

It only happens once every 5 years and when it does, it’s a big deal. The UK General Election 2015 has landed and Adoreboard are very proud to sit alongside global giants Facebook as official partners to the Press Association.

Adoreboard are honoured to be official data analytics partners to the Press Association - providing advanced data analytics and emotional analytics in the run-up to UK Election Day on 7th May 2015.

Adoreboard will be providing analytics which will then be fed into SNAP.PA, Press Associations new digital service. It forms part of the Press Associations most ambitions ever plans to cover the UK General Elections across all media. The live election wire will offer 24/7 updates and a comprehensive library of photos, graphics and video clips for more than 5,000 parliamentary candidates from all over the UK.

Pete Clifton, PA’s Editor-in-Chief said: “The 2015 General Election will play out on social media in a way not seen before. This event provides PA with a fantastic opportunity to showcase multi-platform content by combining our media expertise and reporting with quality technology partnerships, to provide our customers with the ultimate election coverage package".

The task at hand is mammoth - hundreds of political reporters, photographers and video journalists joined by potentially millions of the general public in what will be the largest volume of political content ever created in the UK. Creating content, curating content and analysing content are just three areas Adoreboard are involved in and our data scientists will be working round the clock to provide the best possible service.

It’s a great honour to be a part of it…now back to work!