This year has really seen brands and agencies start to wake up to the value of using biometric and neurological data to build a more well-rounded picture of the consumer’s emotional journey. Instead of relying exclusively on traditional market research methods based on conscious questioning and surveys, which only provide a singular point of view, they’re now making use of facial-recognition, eye-tracking and implicit testing.
But in order to do so they were having to gather these data streams through separate providers, which of course made building a complete 360 degree picture of the consumer’s response challenging. This is why we’ve now added these functions to the next-generation of our Sensum Insights neuromarketing solution. It’s the first self-service product available on the market to include all of these capabilities.
The platform enables organisations to:
•Understand audience’s emotional responses to media, messaging, visuals and pricing
•Set up global market research studies in minutes at a fraction of the traditional cost
•Incorporate facial recognition, eye-tracking, quantitative questioning and surveys into their market research methods
•Add additional data streams such as sweat response (GSR), motion, heart-rate, neuroscience and integrate third-party technology when required
•Track results in real-time
•Instantly visualise, compare and download comprehensive graphs & results to take immediate action
See how Sensum is used in industries like yours :
•Advertising and Content
•Understanding the Audience
•Brand and Product Review
Sensum Insights is web-based so can be accessed by anyone with a connected device anywhere in the world. The interface is user-friendly and intuitive so simple for both those running research projects and participants taking part to use.